Despegar To Utilize VFM Leonardo's Visual Content To Offer Travel Shoppers A More Engaging Online Experience
Hotels can now share a more visually compelling story across Despegar’s 21 regional sites.
Toronto, ON, Canada – November 5, 2013 – VFM Leonardo, technology and online media company for the global hospitality industry, today announced an agreement with Despegar to provide visual media for hotels listed on its twenty one online travel websites.
Under the agreement, Despegar is now a direct channel partner in VFM Leonardo’s VNetwork™ – the largest online media syndication network for the global travel industry. Despegar will access over 1.5 million photo images for all 100,000+ GDS listed hotels through an automated synchronization with VFM Leonardo’s VScape database. Additionally, Despegar has integrated VFM Leonardo’s VBrochure Online Merchandising System into hotel details pages.
Hotel chains and Representation companies will manage their properties’ images directly through their VScape Digital Asset Management license. Hotel’s subscribing to VFM Leonardo’s VBrochure Online Merchandising System will have the added benefit of providing shoppers on Despegar and its 21 regional sites with a fuller and richer visual experience as the customized version of their VPowered Multimedia player will display with their property listing.
“With the upcoming 2016 Olympics in Brazil the travel industry is thriving in Latin America, and Despegar is the leading website for the Portuguese and Spanish speaking market” said Paolo Boni, CEO, VFM Leonardo, “Consumers are increasingly searching for more visual experiences and details during their travel shopping journey, through this agreement Despegar now has a consistent source of all hotel chain certified visual content and the ability to provide consumers with visually compelling stories for hotels that subscribe to VBrochure.”
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.