Marriott International Renews Agreement with Leonardo
Toronto, ON – January 13, 2014 – Leonardo Worldwide Corporation (formerly VFM Leonardo, Inc.), the leader in online visual content distribution for hotels, today announced that they will continue to work with Marriott International to strengthen the online visual presentation of Marriott properties through photo distribution and online merchandising.
Leonardo has been providing Marriott with enterprise-level digital asset management and distribution services through VScape for many years and will continue this relationship. Under its renewed agreement, Marriott International will continue distributing images for each of its properties to Leonardo’s VNetwork, the most extensive network of travel websites with over 120 direct connections and tens of thousands of forward distribution channels.
Leonardo’s VBrochure Online Merchandising System also gives properties additional digital marketing and visual storytelling opportunities, including amplifying their visual presence on social media. Marriott believes that Leonardo’s technology, extensive network, and online merchandising expertise will help strengthen its properties’ visual competitive presence online.
“Great stories unfold in and around a hotel each and every day. Publishing and amplifying these stories across the web through visuals helps create interest and engagement – particularly with today’s always connected travelers. We’re committed to making sure Marriott and its properties have the technology they need to appeal to these travelers and increase booking conversions,” says Paolo Boni, Leonardo’s CEO.
About Leonardo Worldwide Corporation
Leonardo Worldwide Corporation (Leonardo) is a technology company with the conviction that the future of digital marketing is visual storytelling. Armed with this motto, Leonardo provides comprehensive technology solutions to e-marketers at hotels, hotel chains and travel websites that enable them leverage modern day media to tell compelling visually-driven stories that reach, engage and convert today’s travel shoppers. Learn more about Leonardo at www.leonardo.com.