Online Video Increases Booking Conversions For Hotels

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Toronto, ON, Canada – January 25, 2011 – Video is working for online retailers – it increases sales conversions, lowers shopping cart abandonment rates, reduces product returns and increases website stickiness. VFM Leonardo displays hotel videos to millions of online travel shoppers globally through the VBrochure Online Merchandising System. Hotels that have followed the retail industry’s lead and launched video are seeing similar results – particularly increased booking conversions.

The BROADMOOR Hotel’s Marketing Manager, Story Kirshman told VFM Leonardo, “We have seen a 25% increase of online bookings this summer compared to last summer before we had VBrochure.”

The Key West Marriott Beachside Hotel began syndicating video using VBrochure in December 2009. “We are up 72% in group bookings for 2010 and up another 30% for 2011,” said Alan Beaubien, CHA, Director of Sales and Marketing at Key West Marriott Beachside Hotel. Bookings on all online channels are up double digits over last year and the hotel up 30% overall for 2009 and running 80%+ occupancy with a $20+ increase in ADR.

The Courtyard Miami Beach Oceanfront has been working with VFM Leonardo for the past three years. Natalie Orr, the Director of Sales & Marketing at the property recently reported that “Video syndication has significantly increased visitors to our website and booking conversion has also increased since we joined forces.”

“The feedback we to receive from our customers validates what every successful online retailer and marketing analyst is saying about video today… it drives conversions. We are the company that helps hotels get their video in front of millions of travel shoppers monthly, so they can increase conversions,” said Paolo Boni, President and CEO, VFM Leonardo, Inc.

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About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.

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