Sabre Provides Hoteliers With More Marketing Options

All, Chain Partnerships

SOUTHLAKE, Texas, U.S.A. – June 20, 2013 – Sabre will further enrich its multi-media hotel content this week to help hoteliers differentiate themselves and enhance the shopping experience for Sabre-connected travel agents.

Sabre will feature videos produced by hotel properties, including 360-degree tours of properties, amenities, and rooms. Hoteliers have previously had the ability to showcase photo images of their property in the Sabre global distribution system but now can show even more.

The enhanced, multi-media content will be available this week in the Sabre Red Workspace in classic and graphical views. “Travel shoppers will benefit from this enriched, new content as they can see robust images and video of various hotel properties,” said Shelly Terry, vice president, Supplier Merchandising. “Travel agents can view the images and videos quickly and easily as they are incorporated into their workspace. This is another tool to help agents make sure they have found the perfect match to fit their customer’s needs.”

Sabre is working with VFM Leonardo, a technology leader in online visual content management and display technology, to meet the growing demands for more and richer visuals throughout the hotel research process. VFM Leonardo is powering the enriched hotel digital content in the Sabre Red Workspace with industry-leading multi-media galleries. VFM Leonardo delivers over two million images, virtual tours and videos for over 100,000 hotels worldwide.

Hotels that subscribe to VFM Leonardo’s VBrochure Online Merchandising System will automatically have their 360 degree tours and video available now on Sabre’s Red Workspace, through their multi-media galleries. Hotels wishing to add this feature to their hotel listing on Sabre can do so by subscribing to VBrochure.

Hoteliers can also merchandise their offering to individual guests using Sabre’s Custom Offers, which provides hoteliers the ability to create an endless number of unique, personalized offers such as special rates, room upgrades, premium hotel services, free meals, Wi-Fi, spa services and more.

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.

Leonardo