VFM Leonardo Hosts Hotel Marketing Webinar - Business Travel 2.0: How To Better Market Your Hotel To Business Travelers
Webinar for Hotel Marketers on September 19th with Speakers from Concur Technologies and Best Western International Will Explain How to Successfully Market to and Attract Business Travelers Online.
Toronto, ON, Canada – September 17, 2012 – It’s no secret that the web is the go-to place for business travelers when researching and booking hotels. The ability to reach corporate travelers through online channels including corporate booking channels and self-booking tools and engage them with a visually-driven story is a key component to increasing corporate bookings for hotels. This webinar, Business Travel 2.0: How to Better Market Your Hotel to Business Travelers, will explore how hotels can successfully market to and attract more corporate travelers.
Hosted by: John McAuliffe, President, VFM Leonardo
Date: September 19th, 2012
Time: 11 am Eastern Standard Time
Duration: 45 min + 15 min Q&A
Register to learn:
- What experiences and information corporate travelers are looking for when shopping for accommodations online
- How to differentiate your hotel on the channels business travelers are using to book hotels
- What other hoteliers are doing to target corporate travelers
Meet the Speakers
Joff Romoff has 20 years of experience in the travel industry and is currently the Head of Global Lodging Supplier Management at Concur Technologies. Prior to joining Concur in 2010, Romoff held positions as the Vice President of Sales at Amadeus and Vice President of Market Management, Americas at Expedia. He has also held positions at AIR MILES, Air Canada and American Airlines. Romoff has a degree in Strategic Business Management from the Rotman School of Management.
Sandy Taylor currently serves as Sales Director, Worldwide Sales, and North America for Best Western International, “The World’s Largest Hotel Chain®,” where she oversees Corporate, Government and Travel Agency programs. A 25-year veteran in the travel industry, Sandy Taylor’s career in travel began at Continental Airlines, and since that time she has held various positions with Travel Management Companies and for the past 14 years has worked in the hospitality segment.
Don’t miss the opportunity to have your corporate travel questions answered by the speakers during the Q&A session.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.
Julie Ford, VFM Leonardo Inc.
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