VFM Leonardo Launches Next Generation Mobile Website Solution For Hotels

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Announcing VFM Leonardo’s Next Generation VPowered Mobile Hotel Website – A Complete Multi-Media Driven Mobile Optimized Hotel Website included with the VBrochure Ultra Premium Online Merchandising System.

Toronto, ON, Canada – March 20, 2012 – Hotel marketers are well aware of how important a strong web presence is in the travel market. Many have great websites that tell their hotel’s story, let visitors view photos and multi-media, and book their dream stay. But today, 31% of leisure travelers and 56% of business travelers access the internet for travel information on mobile devices,1 so a strong web presence means more than just a website. It means a mobile-optimized hotel website.

When it comes to travel, more travelers are using browsers on their smartphones rather than apps. Almost twice as many travelers reported using a mobile website rather than apps when researching a holiday.2 Furthermore, most research begins with a search engine, and search engines, even on smartphones, return results in the form of web links rather than apps. It’s clear that consumers prefer mobile websites when it comes to travel.

With this in mind, VFM Leonardo’s VLabs product innovation team has officially launched a new and enhanced version of its VPowered Mobile Hotel Website. Included with VFM Leonardo’s VBrochure Ultra Premium merchandising system, the VPowered Mobile Hotel Website makes it easy for hotels to meet Smartphone users’ needs at every stage of travel with a seamless multi-media driven mobile hotel website.

  • Give smartphone users all the information they need to find and contact the hotel.
  • Ensure website visitors always have a seamless experience on smartphones.
  • Showcase media – images, virtual tours, video – and let mobile consumers easily explore hotels on their smartphones.
  • Enable bookings through smartphones by linking directly to a mobile booking engine.
  • Promote special offers and motivate consumers to book.
  • Manage using web-based media manager to make real-time updates.

For consumers browsing on a smartphone isn’t the same as browsing on a computer – screen sizes are smaller, devices browsers and platforms differ and input methods vary. That’s why the VPowered Mobile Hotel Website was created with advanced detection and display technology that ensures the user always gets the optimal experience for the device they’re using.

Experience the VPowered Mobile Hotel Website by visiting www.lancasterhouse.com.co from a Smartphone.

“Providing hotels with technology to better merchandise their hotels online is our focus. Mobile is definitely a growing market space and hotels that invest in a multi-media driven mobile website now will lead the pack. Our VPowered Mobile Hotel Website makes it easy for hotels to meet traveler demands on mobile devices before, during and after their stay,” said Paolo Boni, President and CEO, VFM Leonardo.

Hotels and hotel brands looking to add the new VPowered Mobile Hotel Website can learn more here or contact VFM Leonardo.VBrochure Ultra Premium customers can contact their Customer Success Representative.

Sources:

  1. Google/OTX, Travelers Road to Decision, 2011
  2. Tealeaf ebooker: Understanding how Travel Customers use the Web, 2010

About the VLabs Innovation Program 
Accelerating innovation in hotel e-business. The proliferation and velocity of new technologies, channels, devices and demands from consumers make online hotel marketing more complex by the day. That’s why innovation and implementation of new products and enhancements is so important to us. Few things in business are more exciting than fresh ideas from teams of people with the vision, expertise and determination to dream them up and get them out to the market. We’ve launched a program to help make this possible. It’s called VLabs.

VLabs is an ideation center and test market for new products and services that accelerate hotel e-business success. It’s comprised of young, sharp people from our business, technology and operations management functions who meet regularly to discuss and collaborate on features and ideas that will move VFM Leonardo’s product lines into the forefront of online visual merchandising, rich media display and syndication, sales conversion technologies and lead generation for hotel brands and properties.

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.

Media Contact:
Julie Ford, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Email: press@vfmleonardo.com

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