Wyndham Hotel Group Taps VFM To Enhance Online Photo Distribution
PARSIPPANY, N.J., U.S.A – June 28, 2011 – Wyndham Hotel Group (NYSE: WYN) today announced an agreement with visual content and management leader VFM Leonardo to use VScape® Premium, the company’s digital asset management platform, to manage online photo distribution for Wyndham Hotel Group’s over 7,200 hotels.
Using VScape Premium, Wyndham Hotel Group will be able to distribute its hotel photos out via VNetwork®, one of the world’s most universally accepted and largest global networks for the travel industry of online sources used for travel shopping. This consists of all four global distribution systems, Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries.
“As the online landscape for hotels continues to evolve, so do the demands of online travel shoppers who are increasingly seeking stronger, more engaging visual content,” said Linda Kent, Wyndham Hotel Group senior vice president of electronic distribution. “Working with VFM Leonardo will help us meet that demand and enable us to deliver the online experience that our users are looking for.”
VFM Leonardo also offers services to further enhance the visual presentation of hotels with video and other rich media across both traditional travel websites in VNetwork and social media channels like Facebook. Wyndham properties can now take advantage of VBrochure, the company’s online merchandising system that enables hoteliers to syndicate and display richer visual experiences to travel shoppers with video, flash presentations, 360° virtual tours, additional photos and text content within a large format multi-media viewer.
“We are glad to be providing Wyndham Hotel Group with the tools they need to manage and deliver hotel images to online sources more efficiently and enable their properties to further enhance their online experiences with rich media,” said Paolo Boni, president and CEO, VFM Leonardo. “We look forward to a positive and lasting relationship.”
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE: WYN) family of companies, is the world’s largest hotel company with approximately 7,210 hotels and 612,700 rooms in 65 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel
Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP® by Wyndham, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels®, Dream® and Night® brands and provide management services internationally.
All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com.
Public Relations Manager
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
+1 (973) 753-6590