Best Western Evans Hotel

Setting Your Hotel Apart From The Competition: How Kim Gibbons From The Best Western Evans Hotel Does It

Property Profile

Property Type

Chain Hotel

Number of Rooms

58

Location

Grovetown, GA

Customer Since

June 2008

Meet Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality. Kim is responsible for marketing the company’s properties, including Best Western Evans Hotel in Grovetown, Georgia.

With approximately 20 years of experience in the hotel industry, she has risen to the top in hotel marketing. She does an incredible job of setting the Best Western Evans apart from their competition using visual storytelling strategies. This makes Kim Gibbons a Merchandising Hero!

Being in a competitive market with five hotels on the same street, Kim knows how critical it is to stand out. That is what drove her to have solid digital visual storytelling. In addition to telling a compelling visual story on online travel agencies (which is a necessity today due to their popularity for hotel research) she also focuses on Facebook and TripAdvisor.

ca-evans03

Show and Tell on Facebook

Kim believes that “Facebook is a good way to disseminate information, a fast way to connect with customers vs. using traditional email.” It’s also the perfect place to really show off the hotel using visuals by posting photo updates on the timeline as well as using multi-media driven apps.

“I like the visual appeal of Facebook. It’s so easy to share pictures of our staff and special events, awards and posters promoting local events in the area. These are the primary things I do with our pages to give each hotel a personality,” shares Kim.

Her visual storytelling efforts on Facebook are paying off. The Best Western Evans has a growing number of fans and Kim states that she has “booked business as a result of Facebook.”

mh-evans6

“I like the visual appeal of Facebook. It’s so easy to share pictures of our staff and special events, awards and posters promoting local events in the area. These are the primary things I do with our pages to give each hotel a personality.”

Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality

ca-evans04

Be Active and Engaging on TripAdvisor

Being on TripAdvisor is critical for hotels, but getting real value out of it requires more than being listed and having reviews. Kim is a great example of how to be active on TripAdvisor. “We strongly believe in TripAdvisor and we respond to every review for our properties.” Like online travel agencies and Facebook, TripAdvisor is also a great opportunity to engage travelers with the hotel’s visual story.

When you visit the Best Western Evans’ page, you see plenty of traveler photos. But what sets this hotel apart is that Kim also has professional photos as well as video available on the site.

Kim’s Secret to Success

Her secret to success is visual storytelling. Kim maximizes the value of the Best Western Evans’ presence on social media and review sites by ensuring that there is a well-told and engaging visual story available to travelers. She accomplishes this by enlisting the help of Leonardo and the Best Western VBrochure Media Suite.

Want to Learn More About Vizlly and How It Can Improve the Performance of Your Online Marketing?

Fill out the form below and a Vizlly expert will call to schedule a demo.

All fields are required. Your privacy is important to us.

Find out how you can be a Digital Marketing Hero with Vizlly

Contact Us

Let us show you how
Vizlly can help you.

Find the Right Version

See and compare features
of all Vizlly versions.

Stay Sharp

Download eBooks and guides
on hospitality digital marketing.


Leonardo