Cedars of Williamsburg Bed & Breakfast
Why the Cedars of Williamsburg Switched from a Custom Website to a SaaS Product
Owning a B&B wasn’t always in the plans for Bob Tubbs but his corporate background, filled with marketing, technology, management and operations experience, lent itself nicely to owning his own business.
After working for several fortune 500 companies, Bob (along with his wife, Grace) now owns the Cedars of Williamsburg Bed & Breakfast, and one of his first orders of business was choosing the right technology platform to market the property.
The Challenge: Changing Technology Makes it Difficult to Keep Up
Bob initially invested in a custom solution that he said was “state-of-the-art 13 years ago.” As technology changed, the solution wasn’t fitting his needs anymore.
“The website had some limitations over the years, as things evolve – and they do evolve quickly in this space,” said Bob. “Now we had to start thinking about being compatible with smartphones and tablets; images went from the sizes that we had, to being able to have photo albums and videos on your website; and social media evolved too. The website started becoming restrictive.”
Bob started looking for a solution that would be able to keep up with evolving technology.
“We had to have a new platform that addressed the challenges and really gave us a path, for at least the next couple of years, to be able to accommodate what you see coming down the pipe, both in print and online,” said Bob.
The Cedars of Williamsburg Website: Before and After
The Solution: A Multi-Channel Digital Marketing System
Bob was looking for a few specific features to help solve his challenges:
- An easy-to-use platform that would help him tell a consistent story on his website, mobile sites, social media and third-party travel websites
- A platform compatible with mobile devices
- A flexible and constantly evolving system which would guarantee updated technology in a changing digital landscape
- A system that would make it easy to create a modern website with new features that travel shoppers were asking for
Vizlly, Leonardo’s Multi-Channel Digital Marketing System, met all of Bob’s criteria. “Vizlly incorporates strategic technology infrastructure. Whatever you do, you need a multi-platform solution that is perpetuated across all different websites in the same manner,” he said.
Using Vizlly, Bob has one system to manage all his digital marketing: create and update his website, mobile optimized websites, social media apps and digital brochures for third-party travel websites such as OTAs.
“You need to be consistent and that’s what Vizlly helps with. The biggest benefit is that it’s compatible with mobile, social and third-party sites. You can easily spend weeks updating your content and then have to go back and do it all again. That’s critical that Vizlly makes it easy to update everything once,” said Bob.
“Vizlly incorporates strategic technology infrastructure. Whatever you do, you need a multi-platform solution that is perpetuated across all different websites in the same manner.”
Bob Tubbs, Owner of the Cedars of Williamsburg Bed & Breakfast
Rather than choosing another custom solution that he’d pay for once, Bob chose Vizlly, a SaaS subscription-based application to reap the benefits that come with SaaS products, such as:
- Lower cost of entry and the elimination of service agreements required to keep websites updated and current
- Simple, easy to use interface
- Flexibility and a constantly evolving system which guarantees updated technology in a dramatically changing digital landscape
- Constant updating of integrations (such as booking engines, etc.)
- Scalability and stability of a globally distributed enterprise level technology infrastructure
By choosing Vizlly, Bob can ensure that he’s always staying ahead of the competition and abreast of any dramatic technology changes – even on a limited budget.
“We’re able to do things on a very, very limited budget,” said Bob. “It doesn’t have to cost a lot of money to be able to execute in today’s marketplace.”
The Results: Consistent and Highly Positive Feedback From Guests
Since switching to Vizlly, Bob continues to get high praise from guests.
“They’re saying they love the comprehensive nature of the content, the large imagery that we didn’t have before and the fact that it’s available on all platforms and on all the major travel websites,” said Bob.
Increased Website Traffic by 15% and a Record Year in Revenue
Bob’s new website gives travel shoppers the content they’re searching for. In just four months, website traffic has increased by 12-15% and they’re also having a record year of revenue.
“The increased revenue is a confluence of a lot of things we’ve done including making some improvements on property and streamlining some operations – but the website has certainly helped us get a further reach, increase traffic and drive bookings,” said Bob.
Choosing the right digital marketing system in a constantly changing technology world can be challenging but as Bob experienced, by searching for a solution that will meet your needs and help you stay abreast of today’s digital landscape, you can keep your property ahead of the competition.