Crowne Plaza Boston-Woburn
Crowne-Jewel: How this Crowne Plaza Overcame a Common Marketing Challenge
Known for their exceptional customer service, thoughtful amenities and dramatic renovation, the Crowne Plaza Boston-Woburn is a stand out property in a convenient location with an award winning restaurant.
Frank Vento, the General Manager of this Boston area hotel, brings over 30 years hospitality experience to the property, his insight, knowledge and an incredible team of hospitality professionals are what makes this hotel a jewel among Crowne Plazas.
With a recent dramatic renovation including guestroom makeovers, the #1 rated Sports Bar in the greater Boston Area and an unbeatable value, Frank has endless stories to share about the unique and valuable experience his property has to offer. In spite of the all this, Frank faced a challenge that’s all too familiar with hotel marketers today, how can I effectively tell and amplify my story with photos and rich media so it’s discovered by travel shoppers across the web?
Frank explains: “It’s difficult to communicate the real feel of the property online. We want to display media in a visually pleasing way. Well displayed media is what compels travel shoppers to book, and we want to be sure we’re telling our story effectively online.”
The Solution – Vizlly, Leonardo’s Multi-Channel Digital Marketing System
With renovations complete and beautiful new professional photos in hand, Frank turned to Vizlly to transform the hotel’s website into a visual-first experience and amplify its story across the web. It was important to Frank to have a solution that would enable him to easily and seamlessly integrate his stunning new photography directly into his website. He knew he wanted to deliver a visual-first experience to travel shoppers visiting the hotel site, and Vizlly allowed him to do that.
“Vizlly helps us communicate the genuine feel of our property online. Displaying striking visuals is what compels people to book, and the Multi-Media Gallery displays media in a visually-engaging way.”
Frank Vento, General Manager of Crowne Plaza Boston-Woburn
The Results of a Visual-First Website Experience
In the short ten months after implementing Vizlly web widgets on their website, the Crowne Plaza Boston-Woburn has generated 19,736 gallery views, a number that Frank and the hotel revenue strategy team is thrilled by. “Since we’ve taken a more visual approach with our hotel website, we’ve seen a consistent growth in direct website bookings. In fact, those bookings have almost doubled.”
Since implementation, Crowne Plaza Boston-Woburn has been the recipient of several awards including the IHG 2013 Torchbearer Award and the TripAdvisor Certificate of Excellence, further building their reputation as a “Crowne” Jewel when it comes to Boston Area hotels.
In addition to the impressive results achieved on Crowne Plaza Boston-Woburn’s vanity website, the Crowne Plaza Boston Woburn is using Vizlly to amplify the property’s story across mobile, Facebook and VNetwork – the most extensive visual media syndication network in the global travel industry, further extending the reach of its story to millions of travel shoppers worldwide.