Holiday Inn Express & Suites Modesto
Nothing “Muy Modesto” About This Hotel’s Online E-Business Success
Located in Modesto, California, a vibrant city located in activity-rich Stanislaus County, Holiday Inn Express & Suites Modesto includes spacious guest rooms and suites along with a wide range of onsite hotel services for business travelers and family vacationers.
Their online presence is the opposite of modest
And rightfully so. They have plenty to brag about – they won an IHG Quality Excellence Award, are ranked as one of the Top 10% of all Holiday Inn Express Hotels in the entire nation and are leaders of their market. Part of what makes them stand out is the way they tell a complete story, with the help of compelling visuals, Facebook apps and mobile optimized websites. By ensuring they amplify their story across these varied platforms, Holiday Inn Express Modesto is reaching and engaging more travel shoppers online.
It’s not surprising that they want to show the hotel off
Holiday Inn Express Modesto’s VBrochure highlights the hotel’s many features, awards and what travelers can expect during their stay in a concise and captivating way. They use a variety of rich media, photos and creative text descriptions to tell their unique story to travel shoppers. Rupesh believes that hotels need to keep up with the way the marketing industry is evolving, and that includes embracing platforms like social media and mobile optimized websites.
Making it mobile
According to Google, 50% of users will leave a website quickly if it is not mobile friendly, Rupesh engages travel shoppers using smartphones by implementing his VPowered mobile website, which includes image galleries and text display optimized for smartphone and tablet devices. When travel shoppers are booking travel on-the-go, they appreciate the user friendly features of the VPowered Mobile website, including “book now” buttons and special offers.
We asked Rupesh why it’s important for his hotel to have an optimized mobile website
“Almost everyone owns a mobile device whether it be a smartphone or tablet. In many cases people are booking their hotel reservations on the go and are using these mobile devices. If your hotel website is not optimized for mobile users, the user will not be able to fully engage with your hotel and all that it has to offer; hence, they will move onto the next hotel’s site that they come across.”
Rupesh reaches mobile users with the help of Leonardo’s VPowered mobile website
This mobile solution displays rich media including photos, virtual tours and videos, which is part of the reason Rupesh chose it: “The short video that plays as soon as a user opens up the mobile site is my favorite part. This auto-engages the user by showing them the video that outlines the entire hotel, its features, and amenities. From here, the user can go into more detail of each hotel feature by clicking on the different tabs and browsing through your photos and 360 tours.”
“Video shows just how elegant the hotel is. Anybody that I show the video to is blown away that a mid-scale property has such a platform that shows a video, 360 degree tours and everything in one single box.”
Rupesh Patel, Vice President of Central Valley Hotels (Holiday Inn Express & Suites Modesto)
Video on other sites that travelers and agents visit while planning trips
Being an experienced hotel marketer, Patel also realizes the value of having their video on display on other sites that travelers and agents visit while planning trips. “It’s very beneficial is to be distributed to the GDSs. In my market, GDS business is very big, so viewing our 360 tours and videos gives agents a better idea of what the hotel is all about. When they see the rich-media, they are drawn closer to the hotel and become more confident in booking our hotel.”
Consumers see exactly what it is that they’re booking, and it pays off
Since they subscribed to VBrochure, the Holiday Inn Express Modesto has been able to share a comprehensive story with online travel shoppers, Rupesh explains: “There’s nothing hidden about our hotel, consumers see exactly what it is that they’re booking- even on mobile devices. Rich media – video, 360 tours, and pictures – they get all three, which is pretty much the best thing besides actually going to the hotel.”
He recommends to hoteliers: “Keep up with technology that’s available to you, such as VBrochure. All potential clients will notice and it makes them more confident to book.” And goes on to say, “A guests overall hotel experience begins online when they reserve their room. Enabling them to view videos and virtual tours online creates a completely comfortable environment for them from the very beginning.”
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