Hotel Giraffe

Hotel Giraffe’s Online Experience: A Neck Above the Rest

Property Profile

Property Type

Chain Hotel

Number of Rooms

72

Location

New York, NY

Customer Since

May 2010

Located in one of New York City’s most desirable neighborhoods, Hotel Giraffe embodies the gentle power, grace and beauty found in one of nature’s most beloved animals: the giraffe.

A unique name like Hotel Giraffe naturally sparks the interest of online travel shoppers, and as they explore it further, they are not disappointed by what they discover. When it comes to creating a rich and informative online experience, this hotel is a neck above the rest.

From TripAdvisor to Yahoo! Travel to Frommer’s, you will find that Hotel Giraffe consistently displays a combination of rich visual and written content that expresses the hotel’s personality and communicates its value.

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High resolution photos, virtual tours with zoom and full-screen viewing options, alongside catchy headlines that draw you in and descriptive details are available in a thoughtfully organized and easy to navigate multimedia viewer.

Adele Gutman, VP of Sales & Marketing at HK Hotels (owner and operator of Hotel Giraffe, Casablanca Hotel, Hotel Elysee and Library Hotel) says: “VBrochure Ultra Premium helps express the personality, charm and beauty of each of our small European-style New York hotels through a rich visual experience. We are now able to show the true value that our hotels offer guests which we believe is an effective way to drive more bookings.”

For example, the photo of their wine and cheese reception is accompanied by additional details; “Come and relax in our elegant Grande Lobby. Enjoy our complimentary Wine and Cheese Reception every Monday – Saturday from 5:00 – 8:00PM, with soothing live piano music on weeknights.”

The description of the Penthouse Piano Suite with Juliette balcony boasts “250-degree panoramic views of Park Avenue South and the city” and the virtual tour lets you actually see it for yourself!

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“VBrochure Ultra Premium helps express the personality, charm and beauty of each of our small European-style New York hotels through a rich visual experience. We are now able to show the true value that our hotels offer guests which we believe is an effective way to drive more bookings.”

Adele Gutman, VP Sales & Marketing at HK Hotels (Hotel Giraffe)

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The level of detail that used to only be available on the Hotel Giraffe’s website (hotelgiraffe.com), is now communicated across thousands of online channels – travel research sites, media sites, OTAs and thousands of others to countless travel shoppers every single day.

At a time when travelers are particularly value-conscious, the extra details can be what wins you the bookings!

Hotel Giraffe uses VBrochure Ultra Premium, which includes customized Multimedia Viewers displayed on thousands of traditional and social media channels.

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