Silver Palm Beach House
How Vizlly Makes Marketing Easy for the Silver Palm Beach House
Nestled in the beautiful islands of Turks and Caicos, close to popular local attractions (such as the Casablanca Casino and Coral Gardens Reef), the Silver Palm Beach House is a small property with big ambitions.
Their biggest challenge? They don’t have the time and resources to launch marketing campaigns and drive awareness of what they have to offer. And navigating the online world often feels daunting to this hospitality professional.
They were looking for a solution to make online marketing simple, cost-effective and not take up all their time.
Meet Selassie Smith
Selassie Smith opened the Silver Palm Beach House in June 2013. With a few years of hospitality experience under his belt, he needed a solution that would take his marketing to the next level.
“We offer guests an authentic, local Caribbean-type culture and we were looking for innovative ways to impress our guests,” he said.
Their biggest challenges are the same we hear from many other hospitality professionals: they wanted to drive more bookings, convert more travel shoppers and keep their online presence up to date which Selassie said was “very challenging today.”
To drive bookings, Selassie recognized that he’d need to spend more time on their marketing and promotions – but time and money wasn’t a luxury this property could afford to part with, so they turned to Vizlly, Leonardo’s Multi-Channel Digital Marketing System, to make the process simple and effective.
“I looked a ton of other companies but I chose Leonardo and Vizlly because it’s very up to date, easy to use and I think it’s doing a fantastic job on our marketing, especially for someone like myself who’s not very tech-savvy.”
Selassie Smith, Owner of Silver Palm Beach House
Easy to Use
Prior to using Vizlly to create their own property website, the Silver Palm Beach House had no website – a missed opportunity to reach travel shoppers searching for accommodations online.
Selassie loved how easy it was for someone who wasn’t very tech-savvy to publish their new website and to then easily create mobile optimized websites too.
“Our new website gives us a broader online presence and can help increase our conversions,” said Selassie. He loved that he didn’t have to contact a webmaster to get his website up and running. “It’s very easy to use. I love the visual layout of the Vizlly dashboard,” he said.
“I looked a ton of other companies but I chose Leonardo and Vizlly because it’s very up to date, easy to use and I think it’s doing a fantastic job on our marketing, especially for someone like myself who’s not very tech-savvy,” said Selassie.
A busy hospitality professional like Selassie doesn’t have time to switch between multiple systems to manage their online marketing – making Vizlly’s complete digital marketing system a no-brainer.
“Everything is so well organized in one system so it’s easy to navigate and keep everything in one place,” he said. “This is a real game-changer. I’d definitely recommend Vizlly.”
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