Hilton Properties Using VFM Leonardo’s VBrochure Online Merchandising System Increased 160% In 2010
Toronto, ON, Canada – February 16, 2011 – VFM Leonardo has a long-standing relationship with Hilton Worldwide for management and distribution of hotel images. Hilton properties also subscribe to VFM Leonardo’s VBrochure Online Merchandising System. In 2010, the number of Hilton hotels that added VBrochure to their online marketing strategies increased 160%. This lift indicates that Hilton properties are seeing the value of visual merchandising and putting it into action.
The Hilton Papagayo Costa Rica Resort & Spa is one of many Hilton properties that is using VBrochure to syndicate and display rich media online – making their online listings more engaging and driving more bookings.
Freilich Gimenez the Area Director Revenue Manager at the Hilton Papagayo Costa Rica Resort & Spa really understands what travel shoppers are doing online and what they want to see. “The resort experience is something difficult to convey by using still imagery alone. Customers want to get the most out of their dollar when purchasing a vacation experience, and they will do the necessary research online to obtain just that. Rich visual content eases and speeds this process tremendously,” says Gimenez.
They use this knowledge to their advantage and have created a strong online presence that communicates that their resort is ‘the place for you to come and have a memorable and relaxing time.’ Part of this presence is their VPowered Multi-Media Viewer which displays their virtual tours and photos on thousands of web sites – giving travel shoppers a better sense of what the hotel and surrounding area are like.
And their visual merchandising efforts are paying off. Their total rich media and photo views increased 52% in 2010 and they’re on track for an even greater increase in 2011 with a 10% increase in January alone. “Within a few weeks we have seen a tremendous increase in bookings as a result of offering high quality rich media content. We have had a positive increase in bookings and traffic through our own website as well as other online channels that carry our rich content. Another positive is to be able to interact on social media using visual aids,” says Gimenez.
Click here to launch the Hilton Papagayo Costa Rica Resort & Spa’s VPowered Multi-Media Viewer.
- Read the full Hilton Papagayo Costa Rica Resort & Spa success story
- Get details about the VBrochure program for Hilton properties
“Our strong relationship with Hilton Worldwide has been a huge influence on the adoption of visual merchandising with VBrochure among Hilton properties. We look forward to continuing to help Hilton properties increase their booking conversions,” said Paolo Boni, President and CEO of VFM Leonardo.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.
Julie Vieth, VFM Leonardo Inc.
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