Leonardo and Outrigger Hotels and Resorts Announce Expanded Partnership
Outrigger Hotels and Resorts Upgrades Agreement to Better Manage its Hotel Digital Media Assets.
Toronto, ON, Canada and Honolulu, HI – May 26, 2015 – Leonardo Worldwide Corporation today announced a renewed and an expanded agreement with Outrigger Hotels and Resorts, a global hospitality brand with full-service beachfront resorts located in some of the most desirable tropical destinations in Hawaii, Guam, Fiji, Australia, Thailand, Mauritius and Maldives.
Outrigger Hotels and Resort has renewed its agreement for Leonardo’s VScape Digital Asset Management System. With VScape, Outrigger can source, manage and store all hotel images and distribute them to thousands of third-party travel channels through direct connectivity to Leonardo’s VNetwork, the most extensive travel website network in the global travel industry.
Under the new expanded agreement, Outrigger will also subscribe to Leonardo’s Private Digital Library (PDL) solution that will allow Outrigger and its appointed partners to easily control and monitor the access to their hotel digital assets. The PDL connects directly with the brand’s centralized VScape, eliminating the need to upload hotel media assets to multiple systems.
Private Digital Library
Outrigger was looking for a Digital Asset Management System (DAMS) that would provide a single media library for network distribution and allow their properties access to their media and the ability to share content with external users, while still maintaining control over brand standards. Previously, Outrigger used one DAMS for internal and partner media and VScape for media distribution. They were looking for a solution that would make it more seamless for multiple users to access their library and eliminate inefficiencies from using multiple repositories; as well as more flexibility in terms of uploading media.
As a result of the upgraded agreement, Outrigger will subscribe to Leonardo’s Private Digital Library and now eliminate the need to upload media into multiple DAMS.
Media Syndication to Largest Network
Leonardo’s VScape Digital Asset Management System connects Outrigger with the industry’s largest network of travel websites to:
- Syndicate visual content to over 170 Direct Connect travel websites and their affiliates, including all four GDSs, major OTAs, non-OTA travel research sites as well as tens of thousands of forward distribution channels;
- Ensure the right images are displayed for its hotels through automated matching;
- Upload images in any size and format and for automatic re-sizing and re-formatting to meet the requirements of each channel and device; and
- Tailor image syndication for specific guest segments on corporate self-booking tools, leisure travel websites and specialty sites.
“We’re delighted to renew and expand our agreement with Outrigger Hotels and Resorts. Not only can they be assured that their hotels are represented consistently on thousands of travel channels, by upgrading the agreement, they’ll also reduce inefficiencies and maintain better control over their hotel digital assets,” says John McAuliffe, Leonardo’s President.
“As we continue to grow the Outrigger brand globally, Leonardo’s VScape Digital Asset Management System allows us to more easily manage our media assets and ensure consistency across all of our travel websites. The private digital library will make it easier for our users to access our media seamlessly, enhancing our brand representation around the world,” says Jasmine Tso, vice president, Global Brand Services, Outrigger Hotels and Resorts.
About Outrigger Hotels and Resorts
Located in some of the most desirable resort destinations in Hawaii, Guam, Fiji, Australia, Thailand, Mauritius and Maldives with other locations to follow, the Outrigger Hotels and Resorts brand offers guests deluxe accommodations and superior service when staying at any of the brand’s full-service oceanfront hotels and resorts.
Outrigger Hotels and Resorts is part of Outrigger Enterprises Group, one of the largest and fastest growing privately-held global hospitality companies in the Asia-Pacific, Oceania and Indian Ocean regions and continues to expand its presence throughout the area. Guided by more than 67 years of family leadership, Outrigger runs a highly successful, multi-branded portfolio of 43 hotels, beachfront resorts, condominiums and vacation resort properties with approximately 10,000 rooms. Learn more at www.outrigger.com
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.
For more information about Leonardo, visit www.leonardo.com.