Leonardo Announces New Partnership with MakeMyTrip Limited

All, Syndication Partnerships

Toronto, Canada and Gurgaon, India – February 4th, 2016 – Leonardo Worldwide Corporation today announced a new partnership with MakeMyTrip Limited, the parent company of MakeMyTrip, India’s largest online travel company, HotelTravel Limited of Malaysia and Easytobook Service of Netherlands.

Under the agreement, Leonardo is expanding a previous partnership with Easytobook.com with the entire MakeMyTrip Limited group and will power hotel visual content for its three main travel websites: MakeMyTrip.com, HotelTravel.com, and Easytobook.com and licensed white label solutions.

MakeMyTrip Limited, India’s most popular travel portal and largest e-commerce business in the country, includes MakeMyTrip.com, India’s leading online travel company and dominant market-leader with 47% market share in India; HotelTravel.com, a fast growing global network listing over 140,000 hotels worldwide; and Easytobook.com, a leading travel website with over 10 million booked room nights and 300,000 hotels worldwide.

MakeMyTrip Limited will subscribe to Leonardo’s MediaConnect product to source high quality photos for hotels listed on MakeMyTrip.com, HotelTravel.com and Easytobook.com. MediaConnect provides advanced XML connectivity based on OTA (Open Travel Alliance) standards to Leonardo’s database of rich hotel content.

MakeMyTrip Limited will also be integrating digital brochures for properties subscribing to Leonardo’s Vizlly Digital Marketing System within their details pages. These properties will have the added benefit of richer and more detailed stories of their hotels for the shopper to discover.

With MakeMyTrip Limited in Leonardo’s VNetwork, the most extensive visual media syndication network in the global travel industry, hotels now have the opportunity to reach and engage with MakeMyTrip Limited’s customers through a more visual story.

MakeMyTrip continues to invest in its global growth strategy. They recently announced a $5 million investment into Bona Vita, a tech firm focused on the travel sector, a 28% stake in mobile-focused Indian travel community Holiday IQ and smaller investments into trip-planning start-ups, Mygola and Inspirock, and as they continue their expansion, they were looking for a technology partner that would give them access to high-quality and fresh content that would compel travel shoppers to book with them, which is why they’ve decided to expand their agreement with Leonardo to their entire travel group.

Seamless Image Sourcing and Processing
MakeMyTrip Limited will have access to over 1.5 million photos from the global travel industry’s largest hotel media library for over 100,000 GDS listed hotels globally.

MakeMyTrip Limited will benefit from MediaConnect’s seamless image sourcing and processing features including:

  • Delivery of media in multiple formats and sizes along with meta-data including categories and captions.
  • Brand and hotel certified content that is updated regularly to ensure accuracy and freshness of content on TBO Holiday’s platform and minimize rogue image issues.
  • Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance.

Engaging Multi-Media Display Through Integration with Vizlly
In addition to increased quality and quantity of hotel images sourced from Leonardo’s hotel media library, MakeMyTrip Limited will integrate Leonardo’s digital brochures for properties that subscribe to Vizlly Multi-Channel or DMS+, Leonardo’s Multi-Channel Digital Marketing System. These properties will now benefit from having the visual stories they create using Vizlly presented to travel shoppers on MakeMyTrip Limited’s websites, resulting in:

  • Increased engagement with travel shoppers through curated stories with images, rich media and descriptive text displayed in topic-based categories.
  • Improved relevance and resonance with MakeMyTrip Limited’s customers through targeted stories.
  • Significant influence on booking decisions with visual content that makes the property stand out and communicates its true value.
  • Further amplification of stories through social sharing icons prominently displayed for top social media sites.

“We’re delighted to expand our agreement to the entire MakeMyTrip Limited group. Our advanced technology and connectivity solution will ensure that hotels listed on MakeMyTrip owned and licensed websites will be presented with accurate, high quality and fresh visual content.” says John McAuliffe, Leonardo’s President.

“We’re excited to expand our agreement with Leonardo and better improve the hotel visual content on all our travel websites. As we continue to expand and invest in our global online presence, it was vital to find a partner to help us better reach travel shoppers and thanks to Leonardo’s technology, we can now do that,” says Radhika Rai, Head, International Hotels MakeMyTrip Limited.

About MakeMyTrip Limited
MakeMyTrip Limited is the parent company of MakeMyTrip (India) Private Limited, India’s largest online travel company, MakeMyTrip Inc. (USA), MakeMyTrip FZ-LLC (UAE), Luxury Tours & Travel Pte Ltd (Singapore), Luxury Tours (Malaysia) Sdn. Bhd. (Malaysia), the Hotel Travel Group (Thailand), the ITC Group (Thailand) and the ETB Group (The Netherlands). The company’s services and products include air tickets, customized holiday packages, hotel bookings, railway tickets, bus tickets, car hire and facilitating access to travel insurance.

Through its primary websites, www.makemytrip.com, www.hoteltravel.com and www.easytobook.com, and other technology-enhanced platforms, the company provides access to all major domestic full-service and low-cost airlines operating in India, all major airlines operating to and from India, over 20,000 hotels and guesthouses in India, more than 190,000 hotels outside India, Indian Railways and several major Indian bus operators.

About Leonardo
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.

Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.

Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.

For more information about Leonardo, visit www.leonardo.com.

Media Contact
Julie Ford
press@leonardo.com
1-877-593-6634

Leonardo