Leonardo Automates Hotel Image Distribution for Hotusa Hotels' 2,700 Hotels Globally
Leonardo’s Robust Hotel Image Distribution Technology Ensures Images for Hotusa Hotels are Presented Accurately on GDSs and Travel Websites
Toronto, CANADA and Barcelona – September 7th, 2016 – Leonardo Worldwide’s image distribution technology has been adopted by Hotusa Hotels, a global provider of sales, marketing and distribution technologies and services to over 2,700 independent hotels across 50 countries.
Hotusa Hotels, part of Spain based tourism company Grupo Hotusa, has a strong reputation for robust connectivity and representation of its hotels (HA and KY chain codes) on Amadeus, Sabre, Worldspan and Galileo GDSs. As consumer demands for large quantities of high quality hotel images on online channels continue to increase, Hotusa required a strong technology provider to ensure seamless, accurate and consistent delivery of its hotel images to the GDSs.
“We knew that in order to stay competitive on a global scale we would need a reputable technology partner with longstanding relationships with the GDSs to power the distribution of hotel images and integrate their technology with our existing systems. Leonardo’s technology meets these requirements and is the best on the market,” says Laura Gonzalez, GDS Director, Hotusa Hotels.
Using advanced XML connectivity based on Open Travel Alliance (OTA) and Hotel Technology Next Generation (HTNG) standards, Hotusa Hotels will use a direct connection to Leonardo’s VScape Digital Asset Management System from its internal Content Management System (CMS) to automate the versioning and delivery of images for its hotels to the GDSs.
“Selecting Leonardo’s technology to distribute hotel images for their hotels to the GDSs and integrating our technology with their CMS will save Hotusa Hotels a significant amount of time and money while increasing accuracy and consistency of hotel images across online channels,” says John McAuliffe, President, Leonardo Worldwide.
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that help them better reach, engage, convert and satisfy travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel, inns, Bed and Breakfasts and vacation rental owner to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online travel channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of normalized hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.
For more information about Leonardo, visit www.leonardo.com.
Hotusa Hotel was founded in 1977 by a group of hotel managers from Barcelona that decided to join forces to create an organization offering business and marketing services to independent hotel properties. Hotusa currently has 2,700 hotel customers across 50 different countries. Grupo Hotusa is a dynamic organisation made up of many different companies working in a wide variety of areas of the tourism sector. Besides Hotusa Hotels, the organisation features the hotel consortium Keytel; and the Restel central hotel booking system. It also includes Eurostars Hotel Company, the group’s hotel division that operates 160 hotels in 16 countries in Europe and the Americas under the Eurostars Hotels and Exe Hotels chains.
For more information about Hotusa, visit hotusa.com.