Leonardo Expands Technology Agreement with Kempinski
Leonardo Provides Kempinski with Upgraded Visual Content Management and Syndication Technology with Features to Streamline Workflows and Media Approval.
Toronto, Canada and Geneva, Switzerland – June 6, 2014 – Leonardo Worldwide Corporation and Europe’s oldest luxury hotel group, Kempinski Hotels Group, today announce an expanded agreement. Kempinski has subscribed to Leonardo’s VScape Digital Asset Management System for many years, syndicating media for its portfolio of five-star hotels in 31 countries to travel channels including GDS (Global Distribution System) and IDS (Internet Distribution System) networks in Leonardo’s VNetwork. The enhanced agreement includes an upgraded subscription to the Enterprise level of VScape and the addition of a Workflow and Approval Engine.
Kempinski will utilize their expanded version of VScape as a central repository to store, manage and syndicate visual content efficiently by automating complex tasks, including:
- Bulk image uploading and automatic re-sizing and re-formatting to multiple sizes and formats according to travel website and device requirements.
- Identifying duplicate and rogue images using advanced algorithms.
- Distributing hotel property images directly to all four GDSs, Pegasus and 120+ channels as well as tens of thousands of forward distribution channels.
- Synchronizing content from multiple sources for multiple applications using XML connectivity with Kempinski’s web content management system.
The Workflow and Approval Engine that Kempinski has added to their VScape subscription unlocks additional features to bring even greater efficiency to image management processes and further ensures the consistency and integrity of the Kempinski brand image across Leonardo’s VNetwork. Kempinski benefits from:
- Advanced capability to decentralize workflows by giving properties the ability to upload media through a seamless login.
- Processes to approve, reject and provide feedback on media uploaded by properties for syndication.
“Our brand is all about the luxury segment, ensuring our brand image comes across to our audience as they search for hotels online. As we know, visual content is crucial for communicating and resonating with consumers and is highly influential on hotel selection. VScape’s visual content sourcing, management and approval features make it easy for us to reach consumers with images that truly and consistently represent the Kempinski brand.” says Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels.
“Our technology has the power to greatly simplify visual content management at the corporate level for any number of properties. By upgrading to our Enterprise version of VScape and adding the Workflow and Approval Engine, Kempinski will notice increased efficiency in their internal processes and more consistent, higher quality visual experiences for its hotels across the our extensive network of travel websites,” said Leonardo’s President, John McAuliffe.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.
About Kempinski Hotels
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 74 five-star hotels in 32 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which is celebrating its tenth anniversary in 2014.
www.kempinski.com/press • www.globalhotelalliance.com