Leonardo Technology Selected by Dorsett Hospitality International as Central Hub for Visual Content Management and Distribution
Visual Experience for Dorsett Hospitality International on Travel and Brand Websites Powered by Leonardo Technology.
Toronto, ON, Canada and Central, Hong Kong – January 14, 2015 – Leonardo Worldwide Corporation today announced that Dorsett Hospitality International, one of Asia’s fastest growing hotel groups with a growing portfolio of hotels in key cities around Asia and the U.K., has selected Leonardo’s technology to strengthen the way its properties are presented online.
Utilizing Leonardo’s VScape Digital Asset Management System as its central hub for hotel visual content, Dorsett Hospitality International will distribute hotel images through direct connectivity to the largest network of travel websites, integrate images into brand websites through advanced multi-media display technology and XML connectivity, make images available to press and agencies through a Private Digital Library and ensure all content in the system conforms to brand standards through an advanced media approval and workflow engine.
Enhanced Visual Experiences
Leonardo’s Multi-Media Display Galleries, managed through VScape, will be integrated to enhance the visual experience on Dorsett Hospitality International’s websites including dorsett.com, doresetthotels.com, dcollection.com, silkahotels.com, lankwaifonghotel.com.hk, and cosmohotel.com.hk. These galleries will make it possible for Dorsett Hospitality International to provide website visitors with:
- Large high-resolution visuals organized in topic-based categories on multiple pages, including search results, property detail and reservation pages.
- Richer media experiences with the ability to display multiple types of media including images, 360° virtual tours and video all within the same viewing experience.
- Optimized visual content based on the website visitor’s device and screen size, available software and bandwidth.
- High performance fast-loading content through the world’s most reliable Content Delivery Networks, distributed globally.
Media Syndication to Largest Network
Leonardo’s VScape Digital Asset Management System connects Dorsett Hospitality International with the industry’s largest network of travel websites to:
- Syndicate visual content to over 170 Direct Connect travel websites and their affiliates, including all four GDSs, major OTAs, non-OTA travel research sites as well as tens of thousands of forward distribution channels.
- Ensure the right images are displayed for its hotels through automated matching.
- Upload images in any size and format and for automatic re-sizing and re-formatting to meet the requirements of each channel and device.
- Tailor image syndication for specific guest segments on corporate self-booking tools, leisure travel websites and specialty sites.
Media Approval & Workflow Engine
Dorsett Hospitality International will utilize Leonardo’s Media Approval & Workflow Engine to enable properties to upload media directly to VScape for approval and syndication to travel websites in the VNetwork. This ensures that Dorsett Hospitality International’s hotels’ most current visual content is effectively distributed to third-party channels in a timely manner and adheres to their brand standards.
Private Digital Library
Leonardo’s Private Digital Library (PDL) solution will allow Dorsett Hospitality International and its appointed partners to easily control and monitor the access to their hotel digital assets. The PDL connects directly with the brand’s centralized VScape, eliminating the need to upload hotel media assets to multiple systems.
“We’re delighted to have the opportunity to work with Dorsett Hospitality International to improve the management, distribution and visual presentation of their hotels online. The Asia Pacific market is experiencing great growth in eCommerce and our technology-based solutions are in great demand by the region’s leading hotel groups. Dorsett Hospitality International is the newest of a growing roster of customers that are using our solutions to enhance the visual experiences for their hotels on travel websites and brand.com. Enhanced visual presentation will have a positive impact on site engagement and sales conversions,” says John McAuliffe, Leonardo’s President.
“We know that visuals influence hotel bookings and that consumers are expecting high-resolution, consistent visuals at every site they visit to shop for travel online. We needed a technology-focused partner like Leonardo to ensure we are always meeting consumer expectations for hotel media on our website and third party channels,” says Philip Schaetz, Senior Vice President of Sales & Marketing, Dorsett Hospitality International.
About Dorsett Hospitality International
Headquartered in Hong Kong, Dorsett Hospitality International (HKEx Stock Code 2266) is one of Asia’s fastest-growing hotel groups with a growing portfolio of hotels in key cities around the Asia region and the U.K.
Dorsett Hospitality International is a subsidiary of Far East Consortium Limited with three brands under its umbrella: the upscale and midscale Dorsett Hotels & Resorts, the d.Collection comprising a range of charismatic boutique hotels; and the value-led Silka Hotels.
The group currently owns and manages 30 hotels in China, Hong Kong, Singapore, Malaysia and the United Kingdom; with eight more openings within the next two years in China, Hong Kong, Malaysia and the United Kingdom.
For more information on Dorsett Hospitality International, visit www.dorsett.com.
Director of Marketing & Communications
T: +6016 2011 340
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.
For more information about Leonardo, visit www.leonardo.com.