Leonardo Selected by Logitravel to Improve Visual Presentation of Hotels on Eight Regional Websites
Leading Online Travel Agency in Spain Taps Leonardo’s Hotel Media Library and Display Technology to Present Visual Content to its 8 Million Customers.
Toronto, Canada and Palma de Mallorca, Spain – August 21st, 2014 – Leonardo Worldwide, technology and online media company for the global hospitality industry, today announced a new agreement with Logitravel, one of the fastest growing online travel agencies in Europe with over 8 million customers. Logitravel has selected Leonardo’s technology to source, manage and display high quality photos and rich media for hotels listed on its eight regional websites in Portugal, Italy, Germany, Brazil, France, the U.K., Finland, and Mexico.
Seamless image sourcing and processing
By subscribing to Leonardo’s MediaConnect product, Logitravel will gain access to over 1.9 million photos from the global travel industry’s largest hotel media library for over 100,000 GDS listed hotels globally and benefit from the following image sourcing and processing features:
- Delivery of media in multiple formats and sizes along with meta-data including categories and captions.
- Brand and hotel certified content that is updated regularly to ensure accuracy and freshness of content on Logitravel’s websites and minimize rogue image issues.
- Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance.
Engaging multi-media display
In addition to increased quality and quantity of hotel images sourced from Leonardo’s hotel media library, Logitravel will use Leonardo’s Multi-Media display technology to display multi-media presentations for hotels that subscribe to Leonardo’s VBrochure Online Merchandising System. These hotels benefit from having the visual stories they have created using their VBrochure licenses presented to travel shoppers on Logitravel’s sites, resulting in:
- Increased engagement with travel shoppers curated stories with images, rich media and descriptive text displayed in topic based categories.
- Improved relevance and resonance with Logitravel’s customers through targeted stories.
- Significant influence on booking decisions with visual content that makes the hotel stand out and communicates its true value.
- Further amplification of stories through social sharing icons prominently displayed for top social media sites.
“We are pleased to help Logitravel improve the quality and quantity of hotel visual content on their sites. Adopting our technology to source and display hotel visual content ensures that they are providing the compelling, immersive visual experiences that travel shoppers have come to expect from online travel agencies. We anticipate that the enhanced visual experiences on Logitravel’s websites will result in increased conversions,” said John McAuliffe, Leonardo’s President.
“In order to continue to grow as one of Europe’s top online travel agencies, we needed to enhance the presentation of hotel visual content on our sites. Connectivity to Leonardo’s hotel media library and their advanced display technology, will ensure that we meet consumer demands for high quality images and richer forms of visual content,” said Ovidio Andrés, President and Owner, Logitravel.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.
Logitravel is an online travel agency specialising in holidays, offering a large range of travel products and services at great prices: packages holidays, hotels, flights, car hire and more.
Logitravel was founded in 2004 by a team of talented web programmers with experience in the travel industry. From the very beginning the company has aimed to satisfy the needs of a growing niche within the market by providing an aggressive price policy and a wide range of products, all with great customer service.
Over the past nine years, Logitravel has experienced a strong and sustained growth, registering over eight million customers and providing travel products and services to over 2M travellers! In 2013 Logitravel reached a turnover of 419M Euros. At present Logitravel is within the top three best online travel agencies in Spain and also one of the fastest growing in Europe.
With a team of over 300 young and skilled multicultural employees, Logitravel is an international company operating in 8 countries: Spain, Italy, Germany, Portugal, France, Brazil, U.K. and Finland.