Leonardo Selected by Unique Vacations Ltd. to Enhance Multi-Channel Marketing for its Luxury Included® Resorts throughout the Caribbean
Exclusive Worldwide Representative for Sandals Resorts International Selects Leonardo’s VScape to Manage, Process and Distribute Resort Photos to Travel Booking and Research Websites.
Toronto, Canada and Miami, FL – June 23, 2014 – Leonardo Worldwide Corporation has been selected by Unique Vacations, Ltd., to provide photo distribution to popular travel websites for Sandals Resorts International’s Caribbean properties, including the Luxury Included® Sandals Resorts and Beaches Resorts brands and the Authentic Caribbean Grand Pineapple Beach Resorts brand.
Under the agreement, Unique Vacations Ltd. subscribes to Leonardo’s VScape Digital Asset Management System to manage, process and distribute its resort photos to channels within the VNetwork. This ensures that photos are accurate and consistently presented to consumers on the travel booking and research websites that are most important to its resorts, including TripAdvisor, BookIt and Expedia.
Leonardo’s VScape Digital Asset Management System provides Unique Vacations Ltd. with the ability to:
- Use a single tool to syndicate photos for each of its resorts to over 120 direct connect travel websites in the VNetwork (including all four GDSs, Pegasus, major OTAs, non-OTA travel research sites) and tens of thousands of forward distribution channels.
- Ensure accurate matching of photos to resort listings via an advanced automated matching algorithm.
- Upload photos in any size and format and let the system take care of re-sizing and re-formatting them to meet the requirements of each channel and device.
- Quickly and easily report on photo views and engagement across key channels.
“We know that vibrant, high-resolution photos are what sell our resorts and travelers are consulting many different websites before booking their vacations. Leonardo is the best choice to ensure that the photos of our resorts are plentiful and consistent on the travel websites that influence the most bookings for us,” said Roger Seivright, Managing Director for Unique Vacations Ltd.
“We are pleased to connect the Caribbean’s leading hotel brand with the most extensive network of travel websites in the industry. They can be confident that the stunning photography of their resorts is in front of millions of online travel shoppers, which we know has a significant impact on reservations,” said Leonardo’s President, John McAuliffe.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.
About Unique Vacations
Unique Vacations, Limited is the exclusive worldwide sales and marketing representative for Sandals, Beaches and Grand Pineapple Resorts. Along with the resorts of Sandals Resorts International, UVL provides the Luxury Included® experience that their guests have grown to know and love.