Leonardo Technology Selected to Simplify Hotel Image Management and Syndication for Drury Hotels
VScape Digital Management and Distribution System Will Help Drury Hotels Reach Millions of Travel Shoppers
Toronto, Canada and St. Louis, Missouri – August 22, 2014 – Drury Hotels Company, a 40+ year old hotel company with more than 130 hotels in 21 states, has selected Leonardo Worldwide Corporation’s VScape Digital Asset Management System, a scalable all-in-online solution that will bring simplicity to managing and distributing hotel images as they continue to expand.
Leonardo’s VScape Digital Asset Management System connects Drury Hotels with the travel industry’s largest network of travel websites, enabling them to:
- Syndicate visual content to over 120 directly connected travel websites in the VNetwork, including all 4 GDS, major OTAs, non-OTA travel research sites as well as tens of thousands of forward distribution channels
- Ensure the right images are displayed for each hotel through automated matching using GDS codes
- Upload images in any size and format and let the system take care of re-sizing and re-formatting them to meet the requirements of each channel and device
“Using our technology, Drury Hotels will have a simpler solution to manage and distribute their content to the many channels today’s consumers are shopping on. The unparalleled reach of our network will allow Drury to ensure that today and as they grow, their properties’ content is consistent and accurate across thousands of travel websites,” said John McAuliffe, Leonardo’s President.
“Selecting Leonardo’s VScape Digital Asset Management System was an easy decision due to the reach of VNetwork and the ease of distributing images through one tool, improving efficiency. It’s the ideal system for our needs, especially as we continue to add more visual media to our repertoire as well as add properties whose digital media we’ll need to showcase in the future,” said Carolyn Feltner, Director of Marketing, Drury Hotels.
About Drury Hotels
Drury Hotels Company is a Missouri-based, family-owned and operated hotel system with more than 130 hotels in 20 states. Founded in 1973, Drury Hotels has been recognized with the award for “Highest in Guest Satisfaction Among Mid-Scale Hotel Chains” for nine consecutive years. Brands include Drury Inn & Suites®, Drury Inn®, Drury Plaza Hotel®, Drury Suites®, Pear Tree Inn by Drury®, as well as other hotels in the mid-priced hotel segment. Drury Hotels continues to provide exceptional value for business and leisure travelers with its many free amenities – The Extras Aren’t Extra®. For more information visit www.druryhotels.com or call 1-800-DRURYINN. Join the conversation on Twitter @druryhotels or on Facebook.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.