LUX* Resorts & Hotels Alleviates Complexity of Managing Digital Assets using Leonardo Technology
Toronto, Canada and Floreal, Mauritius – June 15th, 2016 – Leonardo Worldwide Corporation today announced LUX* Resorts & Hotels, an international cooperation of luxury boutique hotels, has adopted its technology to alleviate the complexity of managing a growing library of high-resolution media for an expanding portfolio of hotel properties and resorts across the Indian Ocean, China and the Middle East.
Today, hotel chains are faced with the challenge of managing increasing amounts of high-resolution digital assets for hotel properties. As digital marketing becomes increasingly dependent on visual content, chains like LUX* are adopting cloud based enterprise systems that enable them to store, share, distribute and display high volumes of hotel media assets easily, seamlessly and securely.
LUX* has chosen Leonardo’s VScape Digital Asset Management System to combine and store all of its digital hotel property and marketing assets in one central cloud based system. In addition to the media management and processing features included in VScape, LUX* also benefits from:
- Ability to share access to hotel digital assets with internal and external parties in a branded, secure, monitored and password protected environment via a VScape-connected Private Digital Library.
- Connectivity to a network of travel websites which automates the delivery of LUX* hotel media to tens of thousands of travel websites via VScape’s direct connection to the VNetwork.
“As the LUX* Resorts & Hotels brand continues to grow, so does our need to centralize and maintain consistency of our digital assets. We were looking for a centralized media management and library system that would make it easy for us to share digital assets internally and externally with controlled access. We found all of that and more in Leonardo’s VScape solution. Plus, we benefit from the media distribution to the largest travel website network in the world,” said Julian Hagger, Chief Sales & Marketing Officer, LUX* Resorts & Hotels.
“Managing thousands of large, high resolution media files for a large portfolio of hotels and controlling access to it is a painful job without the right technology. This has many hotel chains looking for a complete end-to-end media management solution like VScape. We’re confident that VScape, the extensive connectivity of VNetwork and the Private Digital Library will bring greater control and ease to the team at LUX*,” says John McAuliffe, Leonardo’s President.
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online. For more information about Leonardo, visit www.leonardo.com.
About LUX* Resorts & Hotels
LUX* Resorts & Hotels helps people to celebrate life by delivering consistently on the promise of a different kind of Luxury; hospitality that is Lighter.Brighter. LUX* stages exceptional experiences in different locales – whether on the Beach, in the City or in Nature – by banishing thoughtless patterns and being more simple, fresh and sensory than competitors.