Webinar ( View All )

5 Best Practice Tips to Increase Direct Bookings

Meet Our Speakers

Sarah Clanfield

Director of Customer Experience, Leonardo

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo


According to BLLA, hoteliers at boutique hotels spend more than half their time on sales and marketing activities.

That’s a LOT of effort, but are you seeing results? And, more specifically, is your hotel website (your most important sales & marketing asset) driving direct bookings? This is a challenge, not only for the boutique sector, but for hotels of all sizes and star ratings.

In this webinar, we discuss 5 best practices for your website to help drive more direct bookings, reduce your dependence on OTAs, and ultimately generate more revenue.

Topics Covered In This Webinar

Hotel Website Fundamentals

The 5 differentiators your hotel website needs to drive bookings

Visual Storytelling

What images and types of stories turn “lookers” into “bookers”

The Path to Conversion

How to optimize your booking path to decrease abandonment rates

Real-Life Examples

How other properties like yours are using our best practices to drive results