Online Conference ( View All )

A World of Pure Imagination: Searching for Travel Inspiration

Meet Our Speakers

Chris Blaine

VP, Sales & Account Management, Sojern

Ed St. Onge

President, Flip.to

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo

In This Video Series

Overview

“I need to get away. But where should I go, and where will I stay?” The travel shopping journey begins by searching for travel inspiration.

In this phase, consumers are open-minded about their travel options, which is a prime opportunity for travel brands to make an impression.

Consumers want content that inspires them and helps narrow down their choices. In fact, 67% of travelers are more likely to book with a travel brand that provides relevant information for the destinations they’re interested in (Google, 2016).

But how do you find these travel shoppers online, and what content should you be serving them?

Topics Covered In This Online Conference

Programmatic Advertising

The display advertising game has changed. Learn how and why you should be targeting the traveler, not the travel site.

The Mobile Takeover

Mobile is changing the way people shop for travel. Learn how to optimize your content to inspire from anywhere.

Content Marketing Through Stories

Winning the hearts and minds of travel shoppers isn’t done through coupons or the Book Now button. It’s done through meaningful, authentic storytelling.


Leonardo