There’s a growing trend amongst travelers to turn to a search engine first, before a brand website. This is just one reason why search engine optimization is critical in gaining an edge over the competition.
In this beginner’s guide to SEO, we lay out what you need to know to ensure travel shoppers reach your website when they’re searching for their next trip. This includes understanding the three factors that motivate search engines.
You’ll also learn about best practices for your website such as using quality content and keywords, as well as how to utilize off-site elements to increase search engine rankings.
Topics Covered In This Guide
What is SEO and How Does it Work?
We’ll provide the background knowledge you need to understand how SEO works to increase your search engine rankings with explanations concerning title tags, meta descriptions, URLs and more.
Impact of Social Media
Social media activity can have a powerful secondary impact on your SEO. Learn how your social presence can refer traffic to your website.
SEO and Mobile Optimization
Mobile optimized websites rank higher in Google mobile search results. That’s why we’ll teach you the key elements of a mobile optimized website with consideration to localization.
Here’s An Excerpt From This Resource
Search engines do not use social activity metrics such as Facebook or Twitter shares or how many likes or followers directly into their search rankings algorithm.
Rather, successful social activity can have a powerful secondary impact on your SEO efforts. Your social graph is the way search engines factor a user’s social network into search engine discovery and indexation and content distribution which leads to links and shares.
It’s what happens as a result of successful social activity that can lead to increased visits, higher engagement and brand signals (users searching your site) with your content in front of the right users, i.e., influencers. All of this, in turn, could lead to more natural links directly to your website and further sharing, and the cycle repeats itself. All of these secondary effects can significantly boost your SEO efforts.