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How to Tell a Compelling Hotel Story on Facebook: Cheat Sheet for Hotel Marketers

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Introduction

Facebook has over 1.39 billion monthly active users, 890 million daily active users and 1.19 billion mobile monthly users. Knowing this, Facebook should be one of the most important components of your hotel’s social media marketing strategy.

Facebook is also one of the places travel shoppers start their shopping journey. This means that it is crucial to make a good first impression when people visit your profile.

In our cheat sheet, you’ll learn the top methods to tell the most enticing visual story about your hotel, including best practices on posting photos, cover images and information about your property.

Topics Covered In This Cheat Sheet

Facebook Page Essentials

In this section, we cover all the necessities to stand out on Facebook, including custom URLs and special offers.

Tell a Compelling Hotel Story

In this cheat sheet, you’ll learn to organize your profile, pictures and other content into a consistent narrative.

Facebook Checklist

With our simple to follow checklist, you’ll find out where your hotel stands on Facebook in terms of your property’s profile, postings and engagement.

Here’s An Excerpt From This Resource

First Impressions: Your profile picture will, in essence, be the face of your page (pun intended). It’s the first thing people see when they visit your page, and it’s the image people will see when you comment and post. Be sure to use a high quality square-shaped image with a size of at least 180 x 180 pixels to represent your hotel in the best light possible.

Custom URL in the address bar: Be sure to create a Facebook vanity URL to make your page as unique and memorable as possible. By default, Facebook gives you a URL with randomly assigned numbers that are meaningless to guests, so modify your URL to accurately represent your property (ex. www.facebook.com/YourHotelName).

Cover Photo: It has the largest real estate for visual storytelling on your page, so you need to use it wisely. Post a photo that shows off a bit of your hotel’s personality or use the space to showcase a recent promotion. Your cover photo will impact travel shoppers’ first impressions of your hotel, so choose a high quality image with a size of at least 851 x 315 pixels.

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