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Strategically Social: Step Up Your Hotel’s Visual Storytelling on Social Media

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Introduction

92% of marketers say their social media efforts have generated more exposure for their businesses. If you combine this with the fact that 44% of people are more likely to engage with brands that post pictures than any other kind of media, it’s easy to see that visual storytelling and social media is the perfect match.

In this social media checklist, you’ll learn the most important aspects to consider for your social media strategy across the most popular channels. We cover best practices to engage travel shoppers on Facebook, YouTube, Twitter, Pinterest and Instagram.

This is a great way to assess how successful your property will be on social media and how to improve your strategy.

Topics Covered In This Checklist

Visual Storytelling on Social Channels

We teach you all the elements of visual storytelling to keep travel shoppers engaged with your hotel on social media.

Hotel Shoppers Wants and Needs

Our checklist tells you what type of content your audience wants to see and how to increase social media activity.

Best Practices

Ensure your social platforms are easy to recognize. This is just one of many practices that will boost your social media presence and consumer trust.

Here’s An Excerpt From This Resource

Facebook is the largest and most well-known of the social networks. Take advantage of their visual platform, by using compelling images for your cover photo, posting pictures on your timeline and optional apps and larger display photo albums.

YouTube videos hold a great deal of opportunity for hotels marketers to display hotel amenities and unique experiences of employees or travelers. Ensure your hotel has a presence on the largest video sharing platform.

Twitter’s quick bursts of information are ideally suited for our on-the-go and increasingly mobile society. They’ve also recently embraced more visual storytelling features that have led to additional marketing opportunities for hotels. Update your header photo, which displays behind your profile picture, and tweet images of your hotel.

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Leonardo