On average, per day per person, we receive over 2,900 marketing messages, so it’s getting tougher and tougher to get the attention of travel shoppers.
To cut through all the clutter, travel shoppers want to be able to explore their options and understand the value you’re offering them.
We discuss why content marketing is important for your hotel while showcasing properties, big and small, that are going above and beyond to provide travel shoppers with the value they want.
Topics Covered In This eBook
Why Content Marketing
In hospitality, having the ability to tell travel shoppers what features and amenities set your property apart is what can make or break a booking. Learn how content marketing can help you tell your story.
Developing Long-Term Relationships With Your Customers
We show you how to develop creative content that your guests care about to make them continuously come back for more.
How Content Marketing Benefits, No Matter Your Role
We explain how the benefits of content marketing will help you achieve your goals, whether you’re in Marketing or eCommerce, general management or another role at the property.
Here’s An Excerpt From This Resource
If you want to drive direct bookings, then you need to create a compelling website that encourages travelers to book now. Website conversion rate is six times higher for brands using content marketing compared to brands that don’t.
Plus, travelers often switch between researching on third party websites such as Meta-Search sites, Corporate Booking sites, OTAs and more as well as your hotel website – and 37% of leisure and business travelers watch travel videos when deciding which website to book on.
If you’re creating intriguing content – about your chef from Guatemala or your Friday night cocktails and any other unique features – you’re telling prospective guests who you are and why they should choose you.