Webinar ( View All )

Content Marketing 101 for Hotels

Meet Our Speakers

Adele Gutman

VP Sales, Marketing & Revenue, Library Hotel Collection

Clementine Amiraux

Creative Director Hotel Josef and Hotel Maximilian

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo


Content marketing is the art of telling a story to attract and engage prospective guests. Is this part of your marketing strategy?

If you want to set yourself apart from the competition, then take the time to listen to this webinar recording all about getting started with this powerful marketing phenomenon.

What type of content are your guests looking for? How can you create content and where should you publish it? Learn this and more in this content marketing 101 for hotels.

Topics Covered In This Webinar

How To Create A Content Marketing Strategy

Adele Gutman of Library Hotel Collection shows us a step-by-step guide you can use to create your unique content marketing plan.

Top 10 Viewed Images On Travel Websites

Learn what types of images travel shoppers expect to see and what drives online conversions.

What Type Of Content Do Guests Want To See?

Creative Director of Hotel Josef and Hotel Maximilian, Clementine Amiraux, explains what type of content appeals to travel shoppers.