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Creating Visually-Compelling Websites That Drive Bookings

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Introduction

It’s clear that we are visual-first creatures as statistics show that we process visuals 60,000 times faster than text. This means that travel shoppers want to see everything you have to offer before making their final decision to book.

In our scorecard, you’ll learn how to give travel shoppers the visual experience that they crave on your hotel’s website, including the features your website needs to drive conversions.

We’ll also help you evaluate your visual content to guide the travel shopper straight to your booking engine.

Topics Covered In This Scorecard

Must-Have Features

We tell you the most important features of a visual-first website, such as a prominently displayed booking engine and special offers.

Visual Storytelling Best Practices

You’ll learn the most effective way to entice travel shoppers on your website with our best practices on media galleries, image descriptions and more.

Your Websites Score

Find out if your hotel’s website is truly visually compelling with our easy to grade point system.

Here’s An Excerpt From This Resource

85% of travel planning is now done online which means having an effective website is a must to reach today’s travelers. In fact, although travelers visit a variety of sites for inspiration, comparison and booking, 48% of leisure travelers and 60% of business travelers cited a property’s own website as their top source used for trip planning.

Your website should give travelers all the information they’re looking for: what makes your property unique, what do your rooms look like, and finally – can they get a deal? Over 90% of consumers say enticing visuals are the most important factor in their purchasing decision, which means you need to convey your story visually. Want to know the secret to a visually-compelling website that drives bookings? View our scorecard to find out.

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Leonardo