The goal of hotel marketers is to drive direct bookings, and the best channel to capture those bookings is your website. Is your website telling a story that compels visitors to engage and book directly with you?
This webinar will focus on several key elements to drive up those valuable direct bookings on your hotel’s website by showing you how to keep shoppers who arrive at your website engaged and motivated to make a booking directly with you.
Watch this webinar to learn:
- How to weave your hotel’s story together by combining vivid descriptions with rich media, large and interesting photos
- Create your hotel stories so that they’re snackable, targeted and organized in a way that is easy to navigate
- Ensure your multi-media galleries and associated media items are SEO enabled
- Give the hotel shopper a seamless and responsiveness experience when viewing your property across multiple devices and on any channel
- Darlene Rondeau, VP. Best Practices, Online Merchandising, Leonardo
- Tim Peter, Digital Marketing, E-Commerce Expert, Tim Peter & Associates
- Emma Richard, E-Commerce, Ocean Partners Hospitality