With the quickly growing presence of online travel agencies and an expanding mobile space, travel shoppers have more options for researching and booking travel than ever before.
As trends constantly evolve, it’s more important than ever to be prepared, adaptable, and engage travel shoppers in new ways. Is your web marketing filled with rich content? Are you on mobile?
We cover this and more in our 2013 Hotel Marketing Trends guide. Be sure to download it now to get ahead of the competition.
Topics Covered In This Guide
The Growth Of Mobile
Travel shoppers are using mobile devices in their shopping journey and starting to book on them as well, learn how to engage with them.
Capturing Corporate Travel Opportunities
How can you make your property stand out and attract business travel shoppers in 2013?
Content-Rich Web Marketing
You have to have content that catches the travel shopper’s eye, but there’s more to it. We share the differences between good content and great content here.
Here’s An Excerpt From This Resource
Social media use has grown almost as fast as mobile – the percentage of U.S. users who use a social network daily tripled from 2009 to 2012.
92% of travel shoppers say they trust word-of-mouth/opinions of people they know above all other advertising, making social media an ideal way for hotel marketers to reach and engage travel shoppers. If you haven’t already done so, 2013 is the year to ramp up your hotel’s social presence.
People are taking – and sharing, and engaging with – more photos and content than ever before. 380 billion photos were taken in 2011, and 300 million were uploaded to Facebook – daily. Social media in particular has made connecting to events, people and places more common; 3.5 billion pieces of content are shared each week on Facebook.