Corporate channels are where corporations and travel managers make business travel arrangements. With the increase in corporate travel, these channels have become the solution of choice for planning business trips.
These channels present a golden opportunity to stand out to business travel shoppers where they are searching. Think Concur, Travelocity business and Lanyon.
Do you know how to approach these channels successfully? We’re here to show you how to capitalize on this chance by showing you what this demographic wants and how to give it to them.
Topics Covered In This Guide
Consider What Customers Want
Think about what they will be doing during their stay at your property and including this as key components of your story.
Offer A Great Shopping Experience
Just because it’s not leisure doesn’t mean the business travel shopper shouldn’t still have an enjoyable experience shopping online.
Customize Your Media For Corporate Booking Channels
It’s crucial to amplify the strengths of your property that will appeal to this market through your media. We show you how to do that.
Here’s An Excerpt From This Resource
Rich visual media – such as videos, virtual tours and high definition photos – helps you tell your hotel’s unique story to online shoppers in a better way. It amplifies your hotel’s strengths, attracts new guests and creates a loyal following.
Customize your rich media on corporate booking sites to amplify the amenities that matter most to business travel shoppers– meeting rooms, conference centers, executive suites and so on.
By showcasing the features that these shoppers need, you put yourself ahead of the competition and give the travel shopper more confidence to book with your hotel.