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Reaching and Engaging Travel Shoppers During the Shopping Journey

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Introduction

The shopping journey no longer only takes place on one channel or device. From inspiration to planning, booking to sharing, and more, travel shoppers go through different stages along their shopping journey and you need to meet them at every stop.

In this guide, we outline six steps that you can undertake and ensure your property appeals to travel shoppers throughout the shopping journey.

Topics Covered In This Guide

Social Media Activity

Travel shoppers look to social media during their shopping journey and if you want their reservation you have to be there too – and following these best practices.

Mobile Optimization

Having a mobile compatible website is not enough anymore. Here we discuss how you can become optimized.

Consistency Is Key

We show you why it’s important have a consistent experience along all devices and how to get started.

Here’s An Excerpt From This Resource

Word of mouth between travel shoppers can be very influential on travel decisions throughout the shopping process. More than 50% of shoppers were inspired to travel after seeing friends’ vacation pictures; sparking the shopping journey (Forbes). While searching for the best place, 81% of travel shoppers have said hotel reviews are important.

Here are some suggestions to ensure your stories are being shared:

Encourage travel shoppers to share their stories, photos, and videos across social media and other online platforms. Offer incentives to those who complete a review of their experience at your hotels or of your brand.

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Leonardo