Your property needs a story and that story needs to be visual. But how can you communicate it in a way that entices travel shoppers to book?
The right visuals can excite our emotions and communicate deep meaning in an instant, if you know what to share and how.
Storytelling is about sharing your property’s beliefs, values and guest experiences through engaging imagery. Start finding what makes your property unique by downloading today – you’ll be on the road to increased bookings in no time!
Topics Covered In This Guide
Transmitting Your Story Across All Your Sales Channels
Learn how to incorporate your story into your website, promotional pages, email signatures and more here.
Amplifying Your Story Through Mobile
Discover ways you can tell a consistent story through this channel without having to strip away the visually compelling elements of your website.
Using Multiple Travel Websites To Your Advantage
How can you maintain visibility across all these different points along the path to purchase? We tell you how.
Here’s An Excerpt From This Resource
Social media today presents many opportunities to share your hotel’s visual story. Don’t miss your chance to impress this captive audience. In fact, 68% of travel shoppers use social media for inspiration on hotels when planning trips. Travel is ranked number 9 in the top ten categories on Pinterest, and people add more stories about travel to their Facebook Timelines than they do any other type of life event.
Post photos on Facebook, Twitter and Instagram regularly along with videos on YouTube. In addition to trusted professional photographers and videographers, you need a strategy for consistently creating more interesting imagery on the fly.
Take advantage of Facebook apps that enable you to display multi-media experiences right in the page not to mention present the viewer with a quick easy way to book on your Facebook page.