In the competitive hotel industry, you need to set your property apart to drive bookings. The path to success is being discovered and it involves telling your story in a unique and compelling way through video.
The hard part is finding your unique story and presenting it in an authentic, relevant manner. That is why we have set out to write this guide for you to follow to help you see success.
There are questions you need to ask of yourself and your property in order to successfully tell your story through video. Download this guide so you can get started today!
Topics Covered In This eBook
What’s Your Story?
To begin developing your story, there are a few ways to get the ideas flowing. We show you how to find yours.
Make Your Video Engaging
Your information cannot just be ‘good’. It must engage with viewers in a way that intrigues and excites.
Make Your Video Shareable
Help promote your video and property by making it shareable – following these best practices.
Here’s An Excerpt From This Resource
Irrelevant video is at best ignored and at worst creates a negative impression when viewers feel their time is wasted. Audiences relate best to videos that share compelling stories with that are relevant to them. Make sure your videos respect your viewers’ time and provide them with the right story (this is why one video often isn’t enough).
If you cater to young families or leisure trips, show them how their stay at your hotel will enhance their vacation by highlighting key amenities like the pool, proximity to local attractions, in-room mini fridges and so on.
If you cater to business travel shoppers, show them how their stay at your hotel will add to the success of their business trip by highlighting key amenities like free airport shuttle, Wi-Fi, in-room charging stations, fitness center and meeting rooms.