Accommodation providers have a love-hate relationship with OTAs.
If you know how to use them, they can be an effective and really valuable resource to help benefit your property, reach and engage more online travel shoppers and increase bookings.
Are you using them to your advantage? Make the most of your OTA presence by reading through our four lessons you can incorporate into your strategy.
Topics Covered In This eBook
Get To Know The Travel Shopper Personas
Start by understanding the types of travel shoppers who search on OTAs and get inside their wants, needs and desires.
Why Different Shoppers Use OTAs
We share with you the many reasons why travel shoppers use OTAs and what this means for your property.
The Do’s And Don’ts Of Visual Marketing On OTAs
Read here to know what resonates with travel shoppers on these channels and how to tell a winning story that actually makes your property stand out from the competition.
Here’s An Excerpt From This Resource
If your presence on these sites is barebones – if you don’t stand out from the competition and tell your hotel’s story in a meaningful way – you risk losing out on sizable portion of your potential visitors.
That’s why it’s important to consider OTAs as a marketing channel that should be a significant part of your marketing strategy. When you take the time to understand who’s using OTAs and why, and reach out to those shoppers with engaging visuals, rich multimedia and strong stories, you’re OTA presence will drive more shoppers to your websites during all phases of the travel shopping journey.
Ramp your visual storytelling efforts on OTAs – and maximize your bookings across all channels – today!