It seems the world of digital marketing is in a constant arms race. From the introduction of Instagram video and the rise in popularity of Google+, it can be a challenge to continuously keep up with the latest trends.
The bad news is that your competitors and potential guests aren’t going to wait for you to catch up.
That’s why our eBook all about new digital marketing trends and strategies is your one-stop shop to stay a step ahead of the rest.
Topics Covered In This eBook
Year In Review
A lot happened in 2013. We take a step back to process everything that impacted our industry this year before diving into your 2014 strategies.
Visual Storytelling Tips
To take advantage of the key trends coming in 2014, read on for insights on visual storytelling from leading hospitality experts.
Your Mark On Mobile
Mobile has to play a big part in your marketing strategies come 2014. We help you get started on this front.
Here’s An Excerpt From This Resource
At the heart of your digital marketing strategy is your hotel’s story. It’s the foundation upon which you’ll build the rest of your digital plan. A good story attracts attention, inspires, is remembered and shared.
Not every hotel has a grand, all-encompassing story, but from roadside motels to five star resorts, each property has a unique tale to tell. If you have a Happy Hour, you have a story.
If you have a special promotion, you have a story. Don’t become overwhelmed trying to craft a singular masterpiece, instead, highlight the individual anecdotes that make the hotel unique.