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Understanding the Travel Shopping Journey

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Introduction

Travel shoppers are getting more and more comfortable with purchasing online, which also means they are researching online more than ever. That means you need to reach these shoppers with an engaging story that is well represented across the board – on your website, travel websites and social media.

From the earliest stages of planning, to the detailed examination right before booking, travel shoppers are taking to the internet to find experiences that will suit them the best. We break down each stage of this journey for you here.

Make sure you are making your presence known across their journey to get their booking.

Topics Covered In This Guide

Planning And Shortlisting

We’ll help you spread your content out effectively to capture travel shoppers wherever they are searching.

Getting Social

We show you how to use Facebook’s attributes to give social users the confidence to book with your property.

How To Be Visually Engaged

Your content and media needs to draw travel shoppers in. That means providing consistent, engaging and rich content that you can connect with your story.

Here’s An Excerpt From This Resource

37% of leisure travel shoppers reported booking online in 2011– up from 28% in 2009 and 66% surveyed in 2012 indicated they plan to spend more time shopping around and researching before booking travel.

For Brian, his mind is made up – he’s found his hotel. He’s not quite ready to book though; he still has to confirm his dates and make sure he can get theatre tickets.

The good news is, when he is ready, Brian knows he has multiple options for how to book. Thanks to The Georgian Terrace’s multiple booking options, he can book from just about anywhere – the hotel website, his smartphone or tablet, from the hotel’s Facebook page, or through a travel site such as Travelocity.

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Leonardo