SoMo: Collaborative social media meets on-the-go mobile technology. People can access anything they want, whenever they want, wherever they are.
In this eBook, we go into detail about what the relationship between social and mobile means for hotel marketers, and how you can use SoMo to reach and engage with travel shoppers.
There are superpowers inside the world of SoMo and the faster you learn how to use them for your story, the better.
Topics Covered In This eBook
Who Uses SoMo?
People are creating and consuming content through mobile and social regardless of demographic. We break down how to target each of these groups.
What Content Should You Be Creating?
Use the benefits each technology has to offer in order to know what you should be publishing. You’ll learn the type of content that resonates most with travel shoppers.
SoMo Best Practices
The power of SoMo will only continue to grow in the coming years, so it is important for you to stay ahead of the game and adapt your property strategy. We highlight the Top 10 SoMo Best Practices to stay ahead of the game.
Here’s An Excerpt From This Resource
Business travelers are busy and on the go and their smartphones are with them every step of the way. 84% use smartphones for business use during travel. Their top three travel-related activities while traveling are mapping or finding directions, researching local activities and researching destination information.
Busy as they are, business travelers find time for social networking. 60% of business travelers fill their travel time on mobile devices by using social media (such as Facebook and Twitter) to keep in touch with colleagues, friends and family back at home.
SoMo is especially well-suited to business travelers who rely on their smartphones and social media to find information and stay connected while they’re traveling. Content about your local area and dining establishments will appeal to this demographic most.