Business travel has continued to grow at unprecedented rates. This means there are more and more opportunities for hoteliers to attract the corporate travel shopper and drive more revenue.
The demographics, shopping habits and values of business travel shoppers continue to shift, making it difficult to land on strategies that will increase your bookings.
This guide will help you get your digital marketing strategy started and target today’s business travel shoppers in ways that will resonate with them.
Topics Covered In This Guide
Features of A Business Travel Shopper
We talk about the make-up of a business travel shopper and how you can target them.
How To Keep The Loyalty Of Business Travel Shoppers
Learn how to make lifelong guests for life out of these travel shoppers who are more loyal than other demographics.
What Are Business Travel Shoppers Looking For In A Hotel?
Think about a day in the life of a typical business travel shopper. Does your property offer what they’re looking for?
Here’s An Excerpt From This Resource
Now that you understand who today’s business travel shoppers are, how they differ, what they want and how they shop and book, you’re ready to start telling your story through visuals. The goal is to capture their attention, earn their bookings and keep their loyalty.
Follow these tips to get started!
What is your hotel’s story? It is important to understand your hotel’s story. What do you have to offer these travel shoppers? Is it finely appointed rooms that make guests feel at home? Is it a complimentary happy hour so business travel shoppers can unwind with their favorite beverage? What do you do to cater to this segment?