Before telling your story to travel shoppers, you first must understand what resonates with them. The catch? Different segments of travel shoppers respond to different types of content.
We know it’s difficult to keep track of which segments respond to what content, which inspired us to make that the focus of this eBook “Let’s Talk Targeting: Reaching the Desired Hotel Customer Segments.”
Which segments are the social butterflies? Who are the reward reapers? Download this eBook to learn all this and more!
Topics Covered In This eBook
The Multi-Screen Investigators
Read how you can effectively target the travel shoppers who search on multiple devices.
The Meetings and Events Travel Shopper
Learn the top characteristics that define the meeting and event planners here.
Business Travel Shoppers Are Constantly Connected
We describe the features these travel shoppers who have their mobile attached to their hands are seeking.
Here’s An Excerpt From This Resource
From spring break and winter holidays to honeymoons and graduation trips, there are endless reasons for travel shoppers to hit the road. Everyone enjoys a vacation, which means this popular segment consists of people of all ages, genders, and cultures. With 3 out of 4 domestic trips taken being for leisure purposes, this well-traveled customer segment warrants the focused attention of hotel marketers.
The average age of leisure travel shopper is 47.5 years old, and while many families enjoy a vacation together, more couples are electing to leave the kids at home and embark on a grown-up getaway.
The wide variety of these travel shoppers means their desired amenities vary greatly, from kid-friendly activities to fine dining options, they need to know exactly what hotels have to offer.