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Let’s Talk Targeting – Volume 1: The Millennial Travel Shopper

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Introduction

The millennial generation has now established itself in the workforce and they are traveling a lot for work. That means there is a huge potential market to be tapped.

This eBook is all about ways you can target this millennial travel shopper, from what they look for in content to how you can stay in their top of mind.

Download today to learn top tips for targeting millennials and being a part of their travel plans.

Topics Covered In This eBook

Value Hunters

The key to unlocking millennial bookers is optimum value with a unique experience. We help you start conveying this message here.

Social Butterflies

You have to be where your shoppers are and in this section we show you how to do just that on social media.

Truth Seekers

Millennials can smell a marketing spin from a mile away and crave real communication and travel reviews. We show you how your property can do this.

Here’s An Excerpt From This Resource

Move your website to a visual-first experience, meaning large, prominent visuals and text that is short and to-the-point. Take every opportunity to provide information in visual formats rather than text.

Make sure your story is relevant, snackable and compelling everywhere these travel shoppers are finding your hotel from online travel agencies to review sites to social media sites like Facebook, Instagram, Pinterest, Vine, Google+. Hotel Rafaello taps in to the largest network of travel websites to reach billions of online travel shoppers on thousands of channels with their visual stories.

Feature your chef’s signature dish or cocktail on your hotel’s Instagram feed, start a Pinterest board with decorating ideas from your hotel’s interior designer. Social channels off you the opportunity to get creative, so use your imagination.

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Fill out the form below and we’ll email you a PDF version.
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Leonardo