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Let’s Talk Targeting – Volume 2: The Business Travel Shopper

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Introduction

The business travel shopper segment is growing. Reaching them requires hotel marketers to understand who these travel shoppers are and what they are looking for when planning and booking travel.

In this targeting eBook, we dig deep into the behaviors and preferences of these business travel shoppers to ensure you know everything you need to make your property top of mind.

Did you know business travel shoppers are experience seekers? How about that they are video enthusiasts? Learn all this and more by downloading today!

Topics Covered In This eBook

Convenience Cravers

Learn the top features business travelers are looking for, including the importance of convenience and multi-device experiences.

Reward Reapers

The ability to quickly rack up rewards is a big incentive to travel shoppers. How can you convey your loyalty programs to this lucrative market?

How To Show Them An Experience They Won’t Forget

We showcase properties doing an outstanding job of giving business travel shoppers everything they need to make their decision easier.

Here’s An Excerpt From This Resource

Creating a visual-first experience on your websites and ramping up your visual storytelling on travel websites including corporate self-booking tools will have a big impact on busy business travel shoppers. Use fresh and compelling images, videos, and virtual tours to show how your hotel will make the business travel shopper’s trip successful.

The Hilton Lexington/Downtown has corporate travel shoppers covered with plenty of high-quality visuals on their websites that highlight amenities that matter most to these travel shoppers.

Since business travel shoppers are mobile addicts, make sure your website is optimized for convenient use on any type of smartphone and tablet and includes all of the information they need before, during and after their stay. Don’t forget to include images, virtual tours and video!

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Fill out the form below and we’ll email you a PDF version.
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Your privacy is important to us.

Leonardo