52% of travel shoppers use social media for vacation inspiration and 50% of travel companies have seen direct bookings generated from social media channels. Is it any wonder more and more hotels are getting in the game?
The benefits of telling your story on social media are endless. That is why we focused on creating a game plan for your social media strategy. Embrace the opportunities these channels offer you by downloading this playbook today.
Topics Covered In This Playbook
How To Identify Your Hotel’s Story
Every property has a unique story, no matter your size, location or clientele. We help you find it here.
Establish Your Game Plan
We have the key questions you need to answer to take the next step in your social media strategy.
Include Your Fans
Learn to include the discussions travel shoppers love to participate in as part of your strategy.
Here’s An Excerpt From This Resource
Contrary to what you may think, every hotel has a story to share. Whether it’s how you got started, who works with you, where you’re located or who your guests are. The most memorable stories are accompanied by strong, striking visuals. Just think, wouldn’t you rather watch the football game on your plasma TV than listen to it on a radio? Of course you would. Instead of just telling travel shoppers who you are, show them with vivid photos, videos and virtual tours.
Cover the basics by showing your guestrooms, restaurant and amenities – but make sure what you’re showing is interesting. In addition to your professional photography, try sourcing photos from guests, or encouraging hotel staff to take pictures at the property.
The Freehand Hostel in Miami (pictured right) uses crowd sourced content for their website, which exudes a hip, authentic feel. Using guest’s photos (with permission) will engage them, too!