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Five Steps to Transforming Your Hotel’s Online Presence with Video

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Introduction

A good video evokes emotion, making you feel a variety of sentiments. A well-told story through video inspires these same emotions that can compel travel shoppers to book a stay at your property.

This eBook about transforming your hotel’s online presence with video will take you through five steps to make video work for you and increase your bookings.

Topics Covered In This eBook

Leveraging Your Visual Storytelling Strategy

Visual storytelling with engaging imagery is the perfect way to show your atmosphere and experiences. Learn how to share them in a compelling way.

Make Your Video Findable

You can have a great video that tells your story and compels travel shoppers but what if it can’t be found?

Make Video Work For You

We take you through each video technique in detail to ensure you make the best decision.

Here’s An Excerpt From This Resource

As part of your overall marketing strategy, you’ve probably outlined your hotel’s values, purpose, and goals, and you tailor your marketing messaging around those statements. Your videos should take a similar approach. Ensure your video is aligned with your overall marketing strategy.

Reflect on who your target customer segments are and ensure the tone of your video suits your audience.

For video created by you or an agency you hire, be cautious that your branding is consistent, regardless of the platform or channel you publish your videos on; even different styles of video should be recognizably yours.

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