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Six Critical Mobile Optimization Tactics Every Hotelier Should Know

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Introduction

With the rise of smartphones and tablets, the days of having to sit down in front of a computer to go online are in the past and the travel industry is in no way immune to this mobile shift.

There is a clear opportunity to reach out to mobile travel shoppers to tell your property’s story on the devices travel shoppers are searching for accommodations.

Download today to begin expanding your story into the mobile world. Your potential guests are there, why aren’t you?

Topics Covered In This Guide

Optimization Is Critical

Your story needs to be properly communicated so it can effectively intrigue the mobile website visitor.

6 Things Every Hotelier Should Do To Optimize Your Smartphone

We’ve compiled the six necessary things you need to do to build a great online experience for these visitors.

Measuring What Happens On Your Mobile Site

We dive into the most important things to measure when optimizing your mobile website in order to provide visitors with the kind of experience they will be drawn to and excited by.

Here’s An Excerpt From This Resource

Smartphone users are ready to buy – right now. Smartphone users aren’t afraid to use their phones to book travel online. Some 16 million U.S. smartphone users made a travel purchase with their device last year, and it’s expected that 28% of all online travel bookings will be made by smartphone by 2015.

Notably, most smartphone users are making same-day travel purchases – a last-minute flight or room. With that in mind, keep your “book now” button clearly visible on all pages of your optimized site, and make sure the check-out process is as simple and streamlined as possible.

Your booking engine should be smartphone optimized because a visitor in a rush won’t have time to enter a great deal of text or mull over a lot of options.

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Leonardo