Visual storytelling and social media go hand in hand. Social networks are cost-effective and visually-driven. The tough part is finding the ideal channel for your property to interact and engage with travel shoppers.
This guide will take a look at the basic concepts of visual storytelling and how you use these concepts to tell your story on the most popular social networking channels.
Topics Covered In This Guide
Why Social Media?
Learn how you can tell your story in your own words and with your own pictures, where guests can share their experiences.
Facebook: The Granddaddy Of Social Media
The fast facts, Do’s and Don’ts, and some great examples can be found here to get your Facebook story off on the right foot.
Instagram: Photo-sharing On The Go
Show the human side behind your property on this channel. Learn how to here.
Here’s An Excerpt From This Resource
In lauding all the stats about users and uploads, it’s sometimes easy to forget the “social” part of social media – the sharing and connecting between individuals, businesses, brands and more, worldwide.
People like to share what they’re doing, who they’re following, the news they’re reading, or the latest viral video. Facebook sees 2.7 billion “likes” every day, and has 37 million pages that have 10+ likes.
92% of Twitter users say they re-tweet “interesting content.” Pinterest, of course, is driven mainly by pinning shared content; Instagram sees 575 photos liked every second. And the fact that the phrase “viral video” has entered our lexicon is proof of YouTube’s shareability!