85% of travel shoppers use the web for research and booking travel – and the majority start with a search engine query. That means if you want to score on conversions, you first have to score on our SEO scorecard.
With our easy to follow point system, you’ll find out if your hotel’s website is really search engine optimized. Get ready to learn the best SEO practices on keywords, content, domains and URLs.
The key to your SEO strategy is just a click away.
Topics Covered In This Scorecard
In this section, you’ll learn the most important factors that search engines consider when looking at your website.
How to Improve Your SEO
We tell you how to improve your hotel website’s SEO so you can score the number one spot in search engine results.
Your SEO Score
With our scorecard, you’ll be able to evaluate your website and better plan your future SEO strategy.
Here’s An Excerpt From This Resource
Search engine optimization (SEO) has become standard practice for marketers in every industry as a way to be found in search to attract qualified traffic and leads and the hospitality industry is no different.
But is your website optimized for search engine rankings, allowing your target audience to find your property? Although there are several factors that impact SEO, search engines ultimately take into consideration three basic elements: accessibility, relevance and usability. To ensure your SEO strategy aligns with search engines in terms of accessibility and users in terms of relevance and user experience, you need to implement specific SEO factors and we’ve teamed up with SEO expert Marco Braggio to make it simple.
Check out how your website measures up to best practices with this scorecard. Award yourself points by circling the number if you have that SEO feature or subtract points if your website has any of the negative features. Add up your total score to find out how your website compares and you’ll have a better understanding of the success of your SEO strategy.